Most agencies sell “pretty” employer brands. We build employer brands that move hiring and business metrics. We don't "make ads", we help you grow your company.
Trusted by talent leaders, marketers & business drivers
When the brand shifts from “pretty” to performance, execs see it in the talent mix and the predictability of hiring.
You start closing the people who grow the business—and you do it repeatedly.
Async Interviews
Real employee voice without calendar pain. High signal, low theater.
AI Signal‑Finding
Claims clustered, patterns proven, noise removed in days, not months.
The Choosable Methodology
We build the engine that attracts the right people and repels the wrong ones.
Promise: When you let go of the usual agency dogma, you can build performance‑ready employer brands that are implemented in days.
What you get: Narrative and message house, proof library, recruiter scripts and job‑post headlines, career‑site copy plan, social/content starters, launch emails, and a competitive audit.
Price: Projects start at $15,000.
Typical agency
Just trying to make you look "good"
Long timelines
Delivering decks not tools
Creative‑ or tech-first
Surprise invoices
EBL
Creating business value
Weeks not quarters Activation‑ready assets
Strategy- and evidence‑first
Price clarity
When the brand shifts from “pretty” to performance, execs see it in the talent mix and the predictability of hiring.
Sound familiar?
Business-First Solutions
We link every brand move to faster, cheaper, higher‑stick hires. Full stop.
Trust-Based Differentiation
We don’t just make you known; we make you believed and preferred.
Brands That 'Click' for TA and Marketing
Our brands click into TA workflows and hiring manager habits—not PDF limbo.
Preference Engineering
Every touchpoint is architected to convert attention into an unmistakable “yes.”
Seeing your problem in a new way reveals brand new ways to solve it.
Every touchpoint is architected to convert attention into an unmistakable “yes.”
Less fluff, more value. Why don't all agencies talk like that?
I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA