Employer branding for companies who can’t afford to f¢*k around

Employer brands designed to perform.

A new way of building brands designed around business growth.

Most agencies sell “pretty” employer brands. We build employer brands that move hiring and business metrics. We don't "make ads", we help you grow your company.

diagram of a performance engine

Trusted by talent leaders, marketers & business drivers

Why most employer brands don't move the numbers

When the brand shifts from “pretty” to performance, execs see it in the talent mix and the predictability of hiring.

The signal

You start closing the people who grow the business—and you do it repeatedly.

What leadership notices

  • Better‑fit pipelines → fewer junk apps, more qualified first interviews
  • Faster yes → shorter time‑to‑yes and higher offer acceptance
  • Recruiter throughput → higher reply rates, less wasted hours
  • Clear attribution → why the brand, not luck, moved the numbers

What we ship that makes this happen

  • A clear “why us” narrative tied to real work and outcomes
  • Recruiter‑ready scripts and job‑post headlines that filter for fit (systems, not effort)
  • Activation plan that puts the message in market within days

How we make your brand perform

Async Interviews
Real employee voice without calendar pain. High signal, low theater.

AI Signal‑Finding
Claims clustered, patterns proven, noise removed in days, not months.

The Choosable Methodology
We build the engine that attracts the right people and repels the wrong ones.

The word 'choosable" engraved in a toolset

Outcomes you can feel this quarter


⚙️
Fewer junk applications → robust qualified pipelines
⚙️ Higher outreach response → faster time to value
⚙️ Clearer “why us” → higher offer acceptance
⚙️ TA looks like a value center, not a cost center

Get your free diagnostic
Exploded view of a performance engine

The 3‑Week Build?!

Promise: When you let go of the usual agency dogma, you can build performance‑ready employer brands that are implemented in days.

What you get: Narrative and message house, proof library, recruiter scripts and job‑post headlines, career‑site copy plan, social/content starters, launch emails, and a competitive audit.

Price: Projects start at $15,000.

Ship your brand in 3 weeks
checklists and measurement tools

The free diagnostic

Don’t guess. Don’t hope. Know.

Get the confidence to act. See what’s generic, what’s working, and what to fix first across mission, experience, and reward. Clear, objective, actionable.

It takes minutes. And you'll know what to do next.

Get your free diagnostic
dials and guages for quality, acceptance and reply rate

The Anti‑Agency, at a glance

All employer brand builders are NOT the same.

Typical agency
Just trying to make you look "good"
Long timelines
Delivering decks not tools
Creative‑ or tech-first
Surprise invoices

EBL
Creating business value
Weeks not quarters Activation‑ready assets
Strategy- and evidence‑first
Price clarity

A Rube Goldberg machine compared to performance equipment

Proof executives actually notice

When the brand shifts from “pretty” to performance, execs see it in the talent mix and the predictability of hiring.

Sound familiar?

  • 300 applicants → but you're lucky to get 3 real candidates
  • Leadership is all smiles, but they aren't giving you the resources to thrive
  • Your addiction to job boards and ads isn't paying off

Two ways to dive in

Business-First Solutions

We link every brand move to faster, cheaper, higher‑stick hires. Full stop.

Trust-Based Differentiation

We don’t just make you known; we make you believed and preferred.

Brands That 'Click' for TA and Marketing

Our brands click into TA workflows and hiring manager habits—not PDF limbo.

Preference Engineering

Every touchpoint is architected to convert attention into an unmistakable “yes.”

We like to think of ourselves as the Anti-Agency.

All employer brand companies are NOT the same.
We're built from the ground up to be very different.

Our latest insights

Seeing your problem in a new way reveals brand new ways to solve it.

Everything you think you know about employer branding is likely outdated. Don't get caught bringing 2015 thinking to your 2025 hiring problems.
GetThe New Playbook
Employer branding that just thinks in terms of recruiting is like a Ferrari you never take out of the garage.
Discover The Hidden Impact
TA leaders who know how employer branding gets them their seat at the table are the ones who thrive.
Level Up!
Check out More Ebooks and Courses Here

Two Ways To Get Started

Image of an Employer Brand Snapshot Report

Custom Reporting and Insights

From deep-dive clarity reports to how well you are executing against your current EVP to a 360-degree competitive audit, knowledge is power.

What Is Your Brand Telling Talent Today?
Poster that says "Strategy replaces effort."

Employer Brand and Talent Strategy Development

You are three weeks away from having an actionable and strategic employer brand that will put you head-and-shoulders over your competition.

How we build Decision Engines for your Candidates

More than "branding." 
Performance.

Every touchpoint is architected to convert attention into an unmistakable “yes.”

It’s not about putting lipstick on a pig.
It’s about selling the delicious bacon.

Less fluff, more value. Why don't all agencies talk like that?

What people say about our work

I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent

[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader

Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager

Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand

110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer

It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader

"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA