Tough roles don’t get easier When you post harder.

The solution is a Choosable Employer Brand Operating System.

Employer Brand Labs builds right-sized employer brand operating systems for growth-stage companies (roughly 200–2,000 employees) that compete against bigger brands, and win with clearer messaging, faster delivery, and fixed pricing.

Most employer brand work is a slow, expensive deck that just sits there. EBL delivers field-ready language and strategy you can use across all your platforms and tactics, actionable on day one.

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Not an "employer brand."
An employer brand operating system.

Fixed pricing. Predefined deliverables. Obvious impact.
Built for Talent Acquisition leaders who need clear and obvious impact, results, and leverage, without the risk that comes with high-priced brand theater.

“Employer brand” got a bad name for a good reason.

For the mid-market business, the classic employer brand model is a bad trade: high cost, slow timelines, and glossy outputs that don’t survive real hiring pressure.

That’s why employer brand often gets eye-rolls in budget meetings. It’s been framed like marketing fluff instead of operational impact.
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Don’t buy an EVP.
Get a brand operating system.

A Choosable Employer Brand Operating System (EBOS) is how mid-sized companies build a talent advantage without pretending they’re a Fortune 50.

It’s a practical, repeatable system that clarifies:

what makes you meaningfully different
which audiences you should win (and why)
the proof you can stand on
and the language your team can use immediately in hiring

If you want to beat bigger and better-known companies, you can't just copy their playbook.

The mid-market advantage is real, but only if you’re brave enough to say what the giants can’t.

EBL’s work is designed for the companies that need to move fast, stay credible internally, and make their size a strategic asset.

How We're Different

You're not the "head of recruiting."
You the "Chief Growth Officer."

Every product feature, innovation, and advancement, every marketing campaign and sale, every successful installation and delivery, every effective support call, even your billing. It all came from one place: You and your team.

You need an employer brand that doesn't put lipstick on the pig.
You need one that gets you your seat at the table.

Fast isn't a shortcut. It's risk-reduction.

When your credibility is on the line, a six-month brand process is dangerous. That’s why EBL is productized, fixed-price, and fast. You’re not buying bespoke theater. You’re buying a system built to be used in the wild.

Timelines and Process

How this lowers risk

Your C-Suite isn't looking for more enthusiasm or vague promises.

They want outcomes.

EB Operating System Immemdiate Wins

Clearer and more compelling recruitment messaging
Alignment between TA, Marketing and Comms
Battlecards for your top competitors to help your team recruit more effectively

EB Operating System Long-term Wins

Higher-quality applicants
Increase offer acceptantce rate
Lowered attrition rate

Getting the C-Suite On Board

A Choosable Employer Brand Operation System Delivers

Fixed Timeline

Projects a typically delivered 306 weeks from kick-off (scheduling dependant).

Fixed Deliverable

You'll get an LLM/AI-ready operation manual, 10 competitive audits and battle cards, rewritten job postings, automated ATS messages, social content, and outreach messaging.

Fixed Pricing

$15,000, all in.

This is a system you can use day one to make your recruiters and every recruiting tool more effective at attracting and engaging. the talent you (and your hiring managers) want most .

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Modern Talent Challenges We Help You Overcome

"We're stuck in permanent reactive mode and it’s burning our teams out."

"I'm trying to fill critical roles with structurally insufficient pipelines."

"We're haunted by past ‘employer brand’ failures, which makes leadership gun-shy about doing anything strategic."

"We’re constantly managing the gap between the story and the reality, and it’s exhausting."

"I can’t get leadership to treat talent as a growth lever, only a cost to be contained."

"Our processes are fragmented and messy, which kills candidate experience and trust in TA."

"We’re fighting bigger, sexier brands on both brand and comp, and losing on both fronts."

"My career stakes are sky-high, and that anxiety shapes every decision."

We can always take it slow.

Start with research

$5,000 starting point (cost can be applied to EBOS project if launched within 90 days)
See your challenges more clearly, including: How people see your company as an employer, how you compare against the rest of your industry or select competitors, and where your gaps are

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