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Employer Brand Resources

A different way to see your challenges reveals creative ways to solve them.

What Happens to Your Employer Brand When the Growth Story Ends?

Turn Your Workplace Award Into an Offer-Closing Weapon

Turn Your Workplace Award Into an Offer-Closing Weapon

The Role Launch Pack: One Page That Makes Recruiting Look Way More Effective

The Role Launch Pack: One Page That Makes Recruiting Look Way More Effective

The Proof Bank: how to build undeniable credibility in 30 days (numbers, rituals, receipts)

The Proof Bank: how to build undeniable credibility in 30 days (numbers, rituals, receipts)

The Person Candidates Talk to Most Is Not in Your Employer Brand Strategy

The Most Differentiating Thing About Working at Your Company Isn't on Your Careers Page

The Most Differentiating Thing About Working at Your Company Isn't on Your Careers Page

The Hierarchy of Recruiting Content (Most Teams Are Stuck in the Middle)

The Hierarchy of Recruiting Content (Most Teams Are Stuck in the Middle)

The Choosability Audit: how to tell if your employer brand is real or just employer bland

The CFO case for choosability: cost-per-hire, offer acceptance, retention, speed-to-productivity

The CFO case for choosability: cost-per-hire, offer acceptance, retention, speed-to-productivity

The Best Time to Work on Your Employer Brand Is When You're Not Hiring

The Best Employer Brand Research You're Throwing Away After Every Declined Offer

The 90-Second Hiring Manager Script That Wins Offers (Without the Awkward Pep Talk)

The 90-Second Hiring Manager Script That Wins Offers (Without the Awkward Pep Talk)