To you, it's just a job rec. To prospects, it's a life change. #recruiting

If I asked you to move to another country, but didn't explain the visa process to you, you'd walk away.If I asked you to move to another state, but didn't show you how your life would be better there, you'd keep walking.If I asked you to move across the street and didn't explain why, you'd just ignore me.Instead, you ask me to change jobs using all the content found in a job description and you wonder why your application rates are so low.If you want people to make a change, you have to answer their questions, help them see a future that's better (for them, not you), make the change easy.