Attract: Creating, Executing and Measuring a Talent Attraction Strategy

According to James Ellis, Director, Employer Brand at Universum, “your brand is so many things. How a recruiter reaches out, what people say about you, what they heard about you at a party, what they heard about one of your leaders…they’re constantly absorbing information. Employer brand has a long tail. You are subconsciously picking up information about every company that you hear about.”

Read the entire white paper at ATAP