To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

So I’m probably in the minority here because I don’t think I control the narrative. I think at best I can influence the narrative by inserting my talking points and stories into the broader conversation rather than policing what’s allowed to be said.This is because, when I was at Groupon, I don’t think I built our employer brand. I revealed what was already there.See my entire quote and lots of other smart ideas over at Indeed's blog.