Employer branding for small and medium sized companies: Des humains et des marques

In a nutshell, here is what we've discussed:

- employees need to send the message that the company doesn't own them
- working at your company is not the only option anymore
- since 2021, #talent is looking for mobility (81%) and culture (41%)
- to create trust, you need to tell your story
- as most hiring managers don't know what they really want, recruiters must explain the value of having the right people in the chair

And don't forget.No people = no company ❗

Listen to the podcast here: https://deshumainsetdesmarques.podbean.com/e/employer-brand-for-small-medium-size-company-james-ellis/