Employer Brand Manifesto (2022)

Employer branding isn’t the new kid in town anymore. After hype and promise, we’re in danger of being relegated to a party trick TA does when it runs out of ideas. But you and I know that employer branding is magic. It is the catalyst for changing the way companies think about their people.

So today, let us pick up these ten ideas and carry them, holding them high for the world to see. That’s how we’re going ensure we reach our own potential.

One: Clarity

All business success starts by seeing reality for what it is rather than pretending things are the way you want them to be. That is no less true in employer branding. We can’t pretend tweaking some job postings or launching some Tik Toks is "evolving our brand." If we want to make a real change, we need to see what's real.

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