Long reads It’s time to give your recruitment a makeover

Content enables candidates to look under the hood of a company to find out what its employees are passionate about, as well as signalling their own interest. “Once you understand what they care about, you can get a direction,” says James Ellis, director of employer brand at Universum. “What you’re trying to do is to give some people a reason to not apply while also attracting the ones you do [want].”

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