How to Reveal Your Employer Brand

Establishing an employer brand is more complicated than one might think.

In recruiting, where job descriptions are becoming increasingly commoditized, how can you tell if a given job is worth applying to? The employer brand drives interest in our open roles as much as the brand drives our interest in a watch, phone or president. Being a project manager at Google isn’t the same job or experience as a project manager at another company, though their job descriptions might be 95 percent identical. The brand matters in how you perceive the value of those jobs.Read the entire article on TalentEconomy.io