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Talking narcissistic brands with James Ellis
Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world.
In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd.
While reading his book a particular chapter made me want to get James onto the pod. Narcissistic brands are an issue in marketing and gets in the way of great marketing.
We talk about the common mistakes brands make in their quest for attention and sales or hires, and what brands can do to be more focused on the people they want to engage with.
Here are just some of the things we cover in this episode:
How employer marketing has wrongly copied consumer marketing techniques. Passive job seekers? Are the best talent even looking for job ads? Your competition isn’t your competitors, it’s life Your audience isn’t found, it’s created. Employees aren’t cost centres, they’re value generators. Be more human in employer branding and build true relationships through your marketing. What can brands do to be less narcissistic?
Here is Jame’s book:
And here’s the Crazy Eddie commercial from the USA that James talks about:
https://www.youtube.com/watch?v=Ml6S2yiuSWE
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod
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