Why Would Candidates Choose You? A Review of Pharma and Biotech Career Site Messaging

With so many companies in the pharma and biotech space chasing ever-narrowing pools of talent, candidates continue to hold the cards, as they have for years.

In the pharma/biotech space, talent generally gets to choose where they want to work. But in order to make an informed choice, they require specific, differentiated information about potential employers and what kind of culture, values, and working experience they can expect.

But many pharma, biotech, and biopharma companies are not offering talent a meaningful value proposition. Based on what they post on their career sites, regardless of company size, they seem eager to say nothing differentiated that would allow talent to make an informed choice.

In other words, when every company says they are a great place to work with few details beyond that, how can someone talented make an informed choice

To that end, I ran an audit of 30 pharma and biotech companies with large US footprints; 10 each of large multinationals with more than 10,000 employees, growing mid-sized firms, and smaller firms with fewer than 1,000 employees. While there were variations between the segments, the core issue of lack of differentiation remained endemic.

Read the entire article and watch the video at https://biobuzz.io/why-would-candidates-choose-you-a-review-of-pharma-and-biotech-career-site-messaging/