What Gets Employer Branders Hired, Promoted, and Trusted?

2026 Global Industry Survey

Everyone has opinions about what makes a great employer brand professional.

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But what do the people actually hiring them believe?

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We’re asking employer brand specialists, managers, directors, outside practitioners, and Talent Acquisition leaders about the work they do, the skills that matter, what gets people hired and promoted, what separates good work from great work, and where the profession is headed next.

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And we want your perspective.

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This is a short, voice-first interview. Most questions can be answered by simply talking for 30–90 seconds. No essays. No perfectly polished answers. Just tell us what you actually think.

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What you get

Everyone who participates will receive early access to the findings before they’re released publicly.

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You’ll be able to see things like:

• What managers actually look for when hiring EB specialists
• What Directors say separates strong candidates from hundreds of applicants
• What TA leaders wish employer brand people understood
• What EB professionals believe will get them promoted — and whether their bosses agree
• Where practitioners see the biggest opportunities for the profession

The more people who contribute, the more useful the picture becomes.

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Add your perspective now, and you’ll be among the first to see what the employer brand profession says about itself.

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