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Hi. I'm James Ellis, the employer brand nerd.
I've been helping companies of every shape and size understand their own employer brand and how to leverage it to attract and retain great talent.
These are places I've spoken and written over the years.
Enjoy!
<p><span style="font-size:15px">There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It's your job descriptions.</span></p>
Read more >><p>To steal from an old joke, everyone talks about content, but no one does anything about it. More accurately, everyone frets about content for their brand, but no one really builds a strategy. A well-considered content strategy turns a bunch of random dots into a pointillist masterpiece and doesn't have to require months of planning.</p>
Read more >><p><span style="font-size:15px">Do a search on Google on the term "better analytics" and you'll see 232 million results. In Amazon, there are more than a thousand books that reference better analytics. In this age of "big data" (however you define it), we all know that we are sitting on huge stockpiles of data, most of it gathering virtual dust in some analysis tool because we don't take action. </span></p>
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Hire fast or hire better? An HR expert sounds off.We spoke with James Ellis, founder of Employer Brand Labs about the siren song of hiring too fast. What he says may change your approach to hiring — and your company’s level of success.
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Having spent the better part of a decade developing employer brands and EVPs for Groupon, Roku, Enova, Recursion, Telecare, TradeShift, Gearset, CreditShop, and others, I focus exclusively on helping companies build and activate their employer brand so that they can compete (and win) against much larger companies. How? By creating and growing the next generation of employer brand leaders, managers, and specialists.
That's why Google calls me the employer brand nerd.
