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A seven-week mini operating system for moving an EB/TA leader from functional advocate to business diagnostician
"This makes sense. But let's revisit this... next quarter."
Everyone agrees with you.
But Nobody funds you.
Let's fix that.
Stop making the business case for Employer Brand.
Start bringing the business a decision.
Let's Revisit Next Quarter is a seven-week field guide for TA and Employer Brand leaders who are tired of making good arguments that the business can safely defer.Bring one real hiring problem.Over seven weeks, you'll trace it back to the business commitment, diagnose what's actually preventing the hire, expose where the company is already paying for the problem, determine what should change, and turn the whole thing into a one-page decision an executive can act on.
One problem. Seven weeks. Ten tools. One decision brief.
Subscribers get each installment one week before it publishes publicly, plus Ten Tools for the Meeting Before the Meeting, the complete workbook for applying the series to your own work.
THIS IS FOR YOU IF…
You have a project everyone agrees matters but nobody will fund.
Your dashboards get reported but don't change decisions.
You're being asked to prove the ROI of employer brand.
The business says it needs critical hires but TA receives only the requisition.
You've been told to “be more strategic” without anyone explaining what that means.
You've got an executive meeting coming and your current argument starts with the EVP.
One problem.
Seven weeks.
Ten Tools.
One Decision Brief.
Every article ends with a one-page tool you can use that week.
Week 1 · Oct 20for subscribers: Get your function out of the center of the argument
Why a good answer still earns "let's revisit next quarter."
Tool: The Business-Language Diagnostic
Week 2 · Oct 27: Find the business commitment behind the requisition
The COO asks which projects a 71-day time-to-fill puts at risk. Your data starts too late to answer.
Tool: The Business-Commitment Scan
Week 3 · Nov 3: Diagnose the constraint instead of assuming the solution
Response rates are down. Four functions, four explanations. Which one is setting the ceiling?
Tool: The Nine-Constraint Diagnostic
Week 4 · Nov 10: Do you have an access problem or a preference problem?
Fast-growing. Collaborative. Opportunities for growth. So is everyone else.
Tool: The Covered-Logo + Whitespace Test
Week 5 · Nov 17: Find where the business is already paying for sameness
The invoice is already in the budget. It's just filed under someone else's line item.
Tool: The Cost-of-Sameness Worksheet
Week 6 · Nov 24: Replace reporting metrics with decision metrics
4.2 million impressions. What number would have been bad?
Tool: The Decision Dashboard
Week 7 · Dec 1: Make the same case differently to the CFO, COO, CEO and business leader
The same deck goes to the CFO, COO, CEO, and business-unit leader. All four agree the problem matters. Nobody owns it.
Tool: The Executive Translation Grid
Week 8 · Dec 8: The Complete Workbook [FOR SUBSCRIBERS ONLY]
Ten tools to ensure the meeting before the meeting goes your way.
