What would it feel like to have an unfair recruiting advantage?

Get a "battle card" and you'll find out! 🥊

Blurry mockup of a battle card

To Win More Candidates, Use Your Competitive Intel

Every recruiter knows the frustration—there’s that company.
🤯 The one poaching your best people.
🤯 The one your candidates always mention.
🤯 The one with the bigger budget and the bigger name.

It's the company that seems to be everywhere, scooping up great people before you can.

You need a tool that gives you an advantage against them. Not something general or generic, something that shows you how to win against that specific company.

🧰 You need something that shifts the narrative in your favor.
🧰 A way to highlight your true advantages against your competitor’s weaknesses.
🧰 An easy way to help your company stand out.

You need a battle card.

How recruiting and TA pros are reacting to their own battle card:

Love this new battle card tool! In today’s competitive recruiting landscape, being strategic is more important than ever. This is an invaluable tool!
Director, Global Talent Sourcing
Wow amazing. 🤩 Some really good points made here.
Senior Talent Brand & Marketing Manager.
LOVE it. Short, easy to digest, and including 'what not to focus on' is a good idea.
Talent Brand Manager
Woah! So cool - I love this.
VP of People
Gold.
Senior Recruiter
Uh...this is pretty frickin cool.
Senior Director, Global Talent Operations
Really enjoyed this!
Talent Acquisition Partner
Oh this is sick!
Director, People & Talent
This is such a brilliant kick of ideas I needed
TALENT BRAND PROGRAM MANAGER
These cut through my own bias and blindspots to give me actional guidance on areas to emphasize and de-prioritize. They're one of the few things I've printed out this year.
Employer brand and recruitment marketing manager
This is a cool document.
Head of Talent Acquisition

Recruiters who understand their competitors have a meaningful strategic advantage.

This free battle card (feel free to call it a recruiting cheatsheet) collects competitive intel and identifies exactly what you need to say, even if you're trying to hire against a bigger, better-known company.

Each battle card gives you:
🧞 Messages that are more likely to work.
🧞 Warning against messages likely to backfire.
🧞 Content to post on LinkedIn that will attract people from that company.

This isn't marketing fluff.
These aren't blah-blah PR/Comms talking points.
This is the tool attracts more of the people you want to hire.
This is your edge.

Get your custom battle card, tailor-made to help you compete today. It's free!

Want to see what the fuss is about?

I know that when you see the battle card you'll understand exactly how proper brand messages allow you to attract and engage talent more effectively.

Fill out the form and see how to get your edge.

Because of demand, I'm only able to build five a day. So request yours now!

Thank you! Your submission has been received and will be delivered in 24 hours!
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Note: All information used to build these battle cards is 100% public. It is based on looking at you and your competitor exactly the way a candidate would.

Hi. I'm James Ellis.

With over a decade of experience building employer brands and EVPs for companies like Groupon, Roku, Webflow, Recursion, ASICS, TradeShift, and Telecare, I specialize in helping businesses that can’t afford to waste time or money. My focus? Creating employer brands that don’t just attract talent, they drive business growth.

Employer Brand Labs, LLC

EBL is dedicated to bringing the power and value of employer branding to every single company, regardless of size, industry, or region.

You can be an employer not just of "choice," but of desire.
‍
If you're ready to start attracting great talent to you instead of chasing it, reach out.
Contact:‍
James Ellis [LinkedIn]
[employerbrandnerd@gmail.com]
421 W Melrose St
Chicago, IL 60657