Blogs, Pods and Quotes

Biotech Startups Have No Excuse to Ignore Employer Brand

The reason any biotech startup succeeds is based on its ability to hire better quality talent.

What’s missing from your recruitment messaging

We think less than we think we think. But the more we feel, the more we buy.

Schooling Your C-Suite: How to Prove the Value of Recruitment Marketing and TA Strategy to Leadership

Why Would Candidates Choose You? A Review of Pharma and Biotech Career Site Messaging

An audit of 30 biotech and pharma career sites.

The Marketing Rules Podcast - Employer Branding with James Ellis

Talking with James Whitelock

Employer Branding is for Everybody

Everyone has (and can use) an employer brand to hire better.

Who Knows you? The brand integration Podcast

Duct Tape Marketing Podcast

No matter the size of your company, you can use an employer brand to your advantage. With it, not only could you be seen as a desirable place for great talent but also gain serious business outcomes – like reducing recruitment costs and shortening search times! In this episode, James Ellis shares his insights on what exactly an employer brand means and how it’s possible to make the most out of yours.

Recruiting Trailblazer

James breaks down the keys to identifying your perfect candidate persona and improving the employee experience. With regards to building an employer brand, he discusses the art of putting together your unique Employer Value Proposition (EVP), the most important aspects about your brand that you need to highlight, and why it’s important to “localize” the company culture to your ideal recruit.

Recruitment Flex (Fourth time!)

Author of the best book ever written on the subject of employer brand, Talent Chooses You and the creative genius behind EmployerBrandLabs and our favourite guest, James Ellis joins us for an update on the world of what people want to know if they are going to change jobs.

A Contrarian's Guide To Better Resumes

The only rule of resume writing is that you need to stand out, not fit in.

What I Learned Examining 1,000 Employer Brand Posts

What can you learn about the state of employer branding by looking at 1,000 employer brand social media companies (across 100 companies)? A lot. In fact, here are nine immediately actionable takeaways.