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This misalignment isn't just embarrassing.
It's costing you the exact talent you desperately need to hire.
Not another pretty PDF that collects dust. Real, actionable intelligence that transforms how candidates see you.
I'll dissect your entire recruiting ecosystem – from careers pages to recruiter conversations – and hand you the unfiltered truth about what you're really telling candidates (and why they're choosing your competitors instead).
You'll see exactly where you stand in the market quadrant (Innovation-Global, Stability, Specialization) with evidence-based competitive differentiation against both traditional security vendors and tech giants.
See which are the 5-6 key themes that consistently emerge across all your recruiting channels, backed by verbatim examples from your own materials.
A detailed analysis of who your content naturally appeals to versus your critical hiring needs, with psychographic characteristics and experience-level targeting gaps.
A comprehensive review of your career site architecture, social media content strategy, job description patterns, and communication consistency across touchpoints.
Not vague suggestions but prioritized improvements with specific implementation guidance for:
The companies who've used these reports discovered:
HOLY MOLY
Worthwhile exercise for those looking to better understand the specifics of your current value proposition, in-market.
I love how you have everything laid out, its very straight forward and makes sense.
This resonates with what we are seeing, and having it pulled together like this was super informative. Worth the investment!
This report offered us valuable insights into how we show up across recruiting touchpoints, ensuring we promote a clear and consistent employer brand. The real meat was your reco's which were definitely on point. This is absolutely worth it.
This is killer, especially as a one-woman-show. This is a really good framework / gut check for how we're showing up, where we're showing up, what keeps being highlighted and where I can move the needle. It's doing the work I need to do ahead of building our new careers site, for example.
TBD
[It gave] my company the insights it needs to attract and retain top candidates in today's competitive talent marketIt's filled with valuable insights. I especially liked: your sections on EVP and positioning. It was insightful reading your report because I think that most companies struggle to define these ideas internally for themselves due to a clear bias.
1. Employer Brand Snapshot Report | $1,500
The fastest path to understanding what candidates actually see.
This focused 15-20 page report analyzes your careers site, culture pages, corporate LinkedIn, recruiter activity, and job postings to reveal:
🚒 What you're unintentionally communicating
🚒 Hidden strengths you're not leveraging
🚒 Why you're attracting the wrong candidates
🚒 Immediate actions to fix critical messaging problems
2. EVP Alignment Assessment | $3,000
Is your Employee Value Proposition actually reaching candidates?
🧞 Everything in the Snapshot, plus:
🧞 Gap analysis between your stated EVP and what's actually coming through
🧞 Channel-by-channel breakdown of where your EVP is getting lost
🧞 Specific guidance to strengthen EVP communication in each recruiting touchpoint
🧞 EVP resonance scoring with different talent segments
3. Competitive Analysis Report | $5,500
Are you standing out or blending in?
Your recruiting materials compared against 8 competitors of your choosing:
🦄 Side-by-side messaging comparison showing exactly where you sound like everyone else
🦄 Competitive differentiation map revealing your unique market position
🦄 Opportunity analysis highlighting untapped differentiators
🦄 Detailed playbook for outmaneuvering competitors for the same talent
When your employer brand messaging is aligned and powerful, you'll see:
"Most companies think they're projecting a unique employer brand, but 90% are saying the exact same things. This report exposes the truth about what candidates actually hear." – James Ellis
Let's get you your edge.
Stop guessing what your employer brand is saying. Know exactly what candidates hear—and how to change it.
Got questions? Let's talk about it.
With over a decade of experience building employer brands and EVPs for companies like Groupon, Roku, Webflow, Recursion, ASICS, TradeShift, Telecare and others, I specialize in helping businesses that can’t afford to waste time or money. My focus? Creating employer brands that don’t just attract talent, they drive business growth.
