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MAKE THE CHANGE
Instead of:
Candidate attraction that begins with an open job.
Ask:
How are we making future candidates interested before we need anything from them?
EXAMPLE
A person who wasn't job hunting hears a compelling story about a company's work, follows it for months and later accepts a recruiter's invitation to talk. Interest began long before the requisition.
HOW TO USE IT
Choose priority future talent markets and publish credible, useful reasons to pay attention now. Keep showing up before there is a job to sell, then track how interest develops.
SAY IT TO LEADERSHIP
Waiting until a job opens to create interest is making recruiting do the hardest work at the worst possible moment. We can start earning that interest now.
