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MAKE THE CHANGE
Instead of:
Assuming truth automatically creates differentiation.
Ask:
What are we saying that our competitors cannot say just as easily?
EXAMPLE
Remove the logos from five careers pages. Nobody on the team can tell which company is which. Every page promises meaningful work, supportive people and opportunities to grow.
HOW TO USE IT
Run a blind comparison of your careers copy, job ads and outreach against talent competitors. Find the interchangeable claims and replace them with meaningful truths only you can prove in that way.
SAY IT TO LEADERSHIP
When every employer sounds like us, candidates have no reason to remember us. That turns hiring into a contest over salary, convenience and who shouts loudest.
NOT TO BE CONFUSED WITH
Sameness Tax: Employer Sameness is the condition; the Sameness Tax is what it costs.
