Message-Market Fit

An employer message can be true, beautifully written, warmly received by leadership and completely irrelevant to the people you're trying to hire.

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Congratulations on the alignment.

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Now ask whether it changes how those people understand the opportunity. Does it answer something they care about? Does it give them a reason to consider you over an actual alternative? If not, the message may have achieved consensus inside the company without making a dent in the market.