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MAKE THE CHANGE
Instead of:
Repeating unsupported brand claims.
Ask:
What happened here that proves this is true?
EXAMPLE
A recruiter says people get serious responsibility early. Instead of pointing to a vague values page, they share two real examples of newer employees making decisions that mattered.
HOW TO USE IT
Collect concrete stories, decisions and outcomes from employees. Organize them by the candidate questions they answer, then give recruiters and hiring managers easy ways to use them.
SAY IT TO LEADERSHIP
We keep asking recruiters to sell promises they can't substantiate. Let's give them real examples they can put in front of candidates and let the evidence do some of the work.
