MAKE THE CHANGE
EXAMPLE
The applicant pool has 14 names. The capability the business needs is held by hundreds of people working elsewhere, including some in jobs with completely different titles.
HOW TO USE IT
Map where the required skill actually exists, including adjacent roles and other sectors. Build your sourcing, positioning and market assumptions around that population instead of the people who happen to apply.
SAY IT TO LEADERSHIP
Fourteen applicants tells us who responded to our job ad. It doesn't tell us how many capable people exist or what it would take to win them over.
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