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MAKE THE CHANGE
Instead of:
Passive candidate.
Ask:
Why would somebody successfully creating value somewhere else interrupt their career for us?
EXAMPLE
The person you need already has good work, a trusted manager and influence in another company. A generic 'exciting opportunity' message gives them very little reason to interrupt any of that.
HOW TO USE IT
When targeting hard-to-find talent, research what successful people already have and value. Build the outreach around a credible reason to move, then make sure the job actually delivers it.
SAY IT TO LEADERSHIP
The people we most need are already creating value somewhere else. Our challenge isn't simply finding them. We have to give them a compelling reason to consider leaving.
