MAKE THE CHANGE
EXAMPLE
A candidate with a supportive manager and flexible schedule turns down a raise. Another candidate in a stagnant role takes the same offer. Neither decision is irrational.
HOW TO USE IT
Use conversations with candidates to learn what would make a move worthwhile for different talent groups. Adjust the opportunity and offer around what they actually value, not what you assume everybody wants.
SAY IT TO LEADERSHIP
The offer looks attractive from our side of the table. That doesn't mean it's enough to make someone leave a good job. We need to understand what makes the move worth it to them.
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