MAKE THE CHANGE
EXAMPLE
A job gets three applications. Leadership calls the skill impossible to find. A market check shows plenty of capable people, but most cannot accept the location requirement or see little reason to consider the company.
HOW TO USE IT
Check the size and accessibility of the actual capability market before declaring scarcity. Test compensation, geography, requirements, message and hiring friction as alternative explanations.
SAY IT TO LEADERSHIP
We have low response, but that doesn't yet prove there are too few people. I want to know whether the market is scarce or whether our offer is giving the market a reason to ignore us.
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