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The New Dictionary of Hiring

The Twelve

/THUH TWELV/
  NOUN

The Twelve are the few people or capabilities on which a disproportionate share of the business plan depends.

MEANING

Most hiring plans are built in bulk: 42 engineers, 18 salespeople, 11 project managers. Fine for budgets. Not so useful for figuring out which missing person could derail the year.

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Buried in that spreadsheet are the people who unlock the plan: the regulatory expert needed to enter a market, the estimator needed to bid the work, the clinical specialist needed to open the service. Those are The Twelve. There might be seven. There might be twenty. The point isn't the number. It's knowing which hires the business cannot afford to treat like all the others.

Defined by:
James Ellis,
Employer Brand Labs
Category:
Essentials
The New Dictionary of Hiring card: The Twelve, noun. The few people or capabilities on which a disproportionate share of the business plan depends. Abstract iridescent glass shape on a white background.

MAKE THE CHANGE

Instead of:
Treating every requisition as roughly equal.
Ask:
Which twelve people does next year's plan depend on, and where do they work right now?

EXAMPLE

The hiring plan has 80 openings. Six of them determine whether two major commitments happen on time. The other 74 matter, but those six can change the year.

HOW TO USE IT

Take the annual plan into a meeting with the business owners. Circle the handful of outside hires that unlock major commitments, then give each one a deadline, a market strategy and an executive owner.

SAY IT TO LEADERSHIP

We have 80 roles on the hiring plan, but six of them could decide whether we hit the business plan. I'd like us to manage those six as strategic priorities, with the same attention we give the commitments they support.

NOT TO BE CONFUSED WITH

The Twelve Clause: The Twelve are the people the plan depends on; The Twelve Clause is the planning question that finds them.
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James Ellis
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